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Influencer Marketing: What Strategy is Right For You?

Influencer Marketing: What Strategy is Right For You?

A strong social media strategy is a big piece of the marketing blueprint. When you take into account that the average person spends 2+ hours on social media every day and that over 2 billion people use Facebook and Instagram daily, it really is a brand...

Questions to Ask Before You Hire An Agency

Questions to Ask Before You Hire An Agency

BEFORE YOU JUMP INTO THE AGENCY SELECTION POOL So you’re thinking about hiring an agency…what questions should you ask yourself BEFORE you start the process? Hiring a marketing/advertising firm to help your business grow profitably (that IS what it’s all about), is a...

4 Marketing Principles to Follow in Light of COVID-19

4 Marketing Principles to Follow in Light of COVID-19

While we watch the world change before our eyes with COVID-19, these unprecedented times are forcing organizations across the globe to pause, pivot or completely re-strategize. With drastic change happening on a daily basis, it's hard to know what to do for marketing....